Our StoryOnce upon a time, dressing gowns were worn at home to comfort the wearer. They provided extra warmth on bitter mornings and in unheated homes. Somewhere along the way they evolved in to brightly patterned expressions of showmanship; silk brocades with frogging and embroidery worn, inexplicably, over evening clothes.
At Gownsmith we’re going back to basics with our gowns. We’re developing a contemporary take on loungewear without the frills and fripperies. Just great cloth, made well, to make you feel comfortable and at home. – Tom, co-founder
We always start with the cloth. What would you want to be wrapped up in? There has to be a thickness or a depth; there has to be a ‘bite’. Without that, it’s hard to imagine years of goodly use. Also very importantly, there has to be a way to ‘connect’ with the cloth. To know that the mill has put as much attention and care, sweat and tears, into the material as we do in the making.
We favour English and Italian mills, which prioritise great fabric, established over generations of continual but gradual improvement. Finding really terrific cloth partners, be it for cottons, wools or cashmeres, means getting a cloth that will last and last, and get softer and softer over time.
We started creating our patterns in Savile Row and that’s where we continue to develop our designs. Our approach is born out of bespoke paper patterns, chalk lines on fabric and shears.
Every single gown we make goes through the same processes as hand-made bespoke tailoring. Even for our ready-to-wear gowns, we get out the paper patterns, chalk and shears. Just as we do for our bespoke gowns.